Reverse DNS
Setting the PTR record for your addresses, and why mail servers refuse a machine without one.
Reverse DNS answers "which name belongs to this address". It is a PTR record on the address, and it is set on our side because the address belongs to our network, not to your domain.
Why it matters
- Mail. Receiving servers check that your sending IP has a PTR, and that the name it returns resolves back to the same address. Without it, your mail is rejected or scored as spam before it is read.
- Logs and tickets. A named machine is readable in traceroutes, access logs and support threads.
- TLS and monitoring tools frequently display the reverse name, so a wrong one is a lasting source of confusion.
Set it
- Create the forward record first: an
Arecord (andAAAAfor IPv6) pointing your chosen name at the address, in your own DNS zone. - Then set the PTR from the IP management on the service page in the client area, or by ticket if the option is not available for your service.
Order matters. A PTR that points at a name with no matching A record fails forward-confirmed checks, which is what mail servers actually test.
Good to know
One name per address, and the same name in both directions. mail.example.com in the PTR, an A record on mail.example.com pointing back to the same IP, and the same name in your SMTP HELO.
Verify it
dig -x 203.0.113.10 +short # PTR: mail.example.com.
dig +short mail.example.com # A: 203.0.113.10
dig -x 2001:db8:abcd::10 +short # IPv6 PTRBoth answers must line up. If the PTR is right and the A record is missing, the check still fails.
Propagation is a matter of minutes, but resolvers cache the previous answer for as long as its TTL. A negative answer that is still cached is the usual reason a correct PTR looks broken for an hour.
Sending mail from a dedicated server
A PTR is necessary, not sufficient. Providers also want SPF, DKIM and DMARC on the sending domain, and they weigh the history of the address. A freshly assigned IP has no reputation, so ramp your volume up rather than starting at full rate.
Reviewed on September 1, 2026